Come to Helsinki. Europe and Asia will come too!

EARSEurope-Asia Roundtable Sessions brings together creative industry professionals to discover business opportunities, share best practices and get inspired by new ideas. The event takes place on September 4-7, 2014 in Helsinki, Finland.

Focus of the EARS on Helsinki event will be on Asia and the program will include keynotes, roundtables, networking sessions and company visits featuring tailor-made sections for music, design, performing arts and media professionals. Industry specific sections come together in panels and keynotes about branding, marketing and cultural policy in Asia.

Registration and the latest additions to the program:

Europe-Asia Roundtable Sessions is an international network of events and an online media connecting the creative hubs of Europe and Asia. EARS offers the possibility to learn about the latest trends and phenomena in cultural industries and to meet people behind them.

NERSANT Business 2014 – Encontro Internacional de Negócios

NERSANT-25-AnosO NERSANT Business tem como objetivos proporcionar a realização de negócios entre os empresários da Região do Ribatejo e os empresários estrangeiros, promover a internacionalização das empresas e dos produtos da Região e dar a conhecer aos investidores presentes as potencialidades do Ribatejo, nomeadamente as infraestruturas de acolhimento existentes, entre as quais se incluem Centros Tecnológicos, cinco novos Parques de Negócios e escolas profissionais que trabalham em cooperação com empresas e instituições de ensino superior.

Faça o download da apresentação do NERSANT Business 2014 aqui.

Cubes Coding will teach children how to code


Cubes Coding’s products were tested for the first time in Tampere at the Hyhky school.

A team of three Greeks, one Austrian, and one Finn is drawn together by two things: friendship and an interest in entrepreneurship. The group of friends will soon launch their start-up Cubes Coding, with the aim of helping children learn how to code. Their company will be registered in Finland.

— Finland is the perfect environment for entrepreneurs; here start-up companies are respected and supported. There’s also a focus on training and education, which makes Finland the right country for Cubes Coding, says Danai Skournetou, in charge of the company’s business development.

Cubes Coding’s services are aimed at 3-year olds and up, with the objective of offering a fun and simple way to learn the basics of coding. Children will be able to control a toy robot using coloured cubes that represent a different coding-related command each. The service will also include mobile and computer programs aimed at older children.

Targeting the start-up competition  

According to Skournetou, the product’s early version was tested for the first time in the Tekemisen Ilo (The Joy of Making) event in Tampere last May. Then, there were around 200 children testing the product.

— Our product is special in the sense that it takes into account, for example, the point of view of small children at the time of learning, states Skournetou.

Cubes Coding will be competing in the Open Education Challenge start-up contest finals in July, which is endorsed by the European Union. The competition, held in Barcelona, looks for the best innovation in the field of education among early stage business ideas. The winners will receive seed funding for their business start-up.

Jenna Vehviläinen
Good News from Finland

Yoga Me brings yoga to the workplace

YogaYoga Me is based on Iyengar yoga, which is a form of yoga that puts emphasis on precision and allows gradual progress.

Yoga is gaining popularity at a tremendous pace in the Nordic countries and the number of online yogis is increasing.

The founder of the Yoga Me app, Jenny Lauronen, sits down after the Iyengar yoga class she has given in the yoga studio, bursting with energy and enthusiasm. Lauronen tried yoga for the first time at the age of 15 and started practicing it daily in 2000. After a ten-year career as an engineer, she opened her own yoga studio in Turku and now she has established the wellness technology company Yoga Me.

— My calling is to bring yoga to the people. The idea of Yoga Me is to allow everyone to practice yoga in a way that feels good to them, regardless of time and place and only when it suits them. People should have the chance to do more yoga. Yoga is a state of mind, not a yoga studio, even though the environment here helps, says Lauronen, looking around the yoga studio in the centre of Helsinki.

Yoga Me is about competing with yourself

Yoga Me is based on Iyengar yoga, which is a form of yoga that puts emphasis on precision and allows gradual progress. In Lauronen’s Yoga Me app, the additional challenges included in the exercises make it more like a game and help the user to progress.

— Men like Yoga Me because it gives them the chance to compete with one another and make comparisons. But of course, it is about competing with yourself and sharing successes and joy with others, Lauronen says.

Before Yoga Me, Lauronen has worked as a fitness instructor, especially at workplaces during breaks.

— Teaching 15-minute exercise sessions was not very practical. I also produced an exercise DVDfor the Japanese market and gave remote yoga classes through video conference systems. Many times I thought there just has to be a modern solution to this, and that’s how I came up with the idea of the Yoga Me online service.

Finnish yoga app stretches out to global markets

Yoga Me is in Finnish, but the first English version of the service will be released in autumn 2014. That is when the Finnish yoga app will head for global markets.

New online yoga and wellness services are being developed all the time and competition is tough, but Yoga Me has found a niche in taking yoga to the workplace.

— There is some competition, but not in yoga targeted at workplaces or work stations. The most important aspect of Yoga Me is that you can start with the basics and progress to become a master by following the exercise programme and the recommendations. And everyone can adapt the programme to suit their own needs. This is definitely something no one else is offering, Lauronen sums up.

Sara Vihavainen
Good News from Finland