Finnish eateries serve it up globally

Fafa’s Together with a trio of Finnish investors, Israeli expat Doron Karavani, took his concept of a fresh and fast take on falafel to Copenhagen. Together with a trio of Finnish investors, Israeli expat Doron Karavani, took his concept of a fresh and fast take on falafel to Copenhagen.

The last five years have seen a phenomenal shift in the Finnish culinary scene, with Michelin-starred establishments and a burgeoning street food scene satiating a variety of palates. Now these tastes are heading abroad, from the top shelf to the street.

In 2003, Chez Dominique became the first restaurant in Finland to receive two Michelin stars, a revered stamp of approval the fine dining establishment held on to until eventually closing its doors ten years later. Its influence on the local culinary scene was unprecedented, yet it was also in its kitchen where the next stage of dining in Finland was born, thanks to two of its former chefs.

“When we opened in August 2009 there weren’t many believers in our concept,” explains Matti Wikberg, who owns and operates modern Asian restaurant Farang in Helsinki with Tomi Björck. “It actually took off very quickly; it didn’t take many weeks for customers to find us and to be doing a full dining room basically every night.”

A change of faith was rapid among their fellow restaurateurs, as flavoursome dishes served in a relaxed environment swiftly became the local culinary benchmark.

Dining abroad

Rather than rest on their laurels, subsequent years have seen Wikberg and Björck establish a further four restaurants. However, when Farang opened its doors in Sweden in 2013, the duo’s trend-setting upped the stakes to unprecedented levels.

 “Farang is a concept that is strong enough to be taken anywhere. Obviously there are plenty of interesting cities: London, New York, Sydney. Right now they are ideas, but everything else has started just from ideas,” says Farang’s co-owner Matti Wikberg. (Photo: BW Restaurants)
“Farang is a concept that is strong enough to be taken anywhere. Obviously there are plenty of interesting cities: London, New York, Sydney. Right now they are ideas, but everything else has started just from ideas,” says Farang’s co-owner Matti Wikberg. (Photo: BW Restaurants)

“Going abroad was always an idea that we had since the beginning,” Wikberg states. “I thought it would be a good challenge and interesting to do. Stockholm was a natural choice, being close by and having a very similar culture.”

Turning the tables on the typical industry trend where new culinary discoveries are often made in Stockholm and then brought to Finland, the Finnish duo successfully imported a fresh idea to Sweden. Actually, scratch that – the response to Farang has been…

“Phenomenal could be the right word,” Wikberg exclaims, with a smile. Resultant great word-of-mouth has since seen the duo mulling over bringing another of their Helsinki-based restaurants to Stockholm.

But why stop there.

“Farang is a concept that is strong enough to be taken anywhere. Obviously there are plenty of interesting cities: London, New York, Sydney. Right now they are ideas, but everything else has started just from ideas.”

From the streets

Farang’s cocktail of tantalising taste buds in a casual setting also quickly filtered down to Helsinki’s street level. Opening its doors in 2012, Fafa’s serves fresh and fast takes on falafel in a stylish setting. Its bright interior resembling a beacon of light and quality amidst a sea of greasy spoon ventures, customers have responded in their droves.

Together with a trio of Finnish investors, Israeli expat Doron Karavani has gone on to open a further three Fafa’s in the capital city to meet demand. Given its success, one might assume the next logical step for Fafa’s would be national expansion. But Karavani has bigger plans on the menu.

“We have such a good product and it’s very international,” he explains. “We want to take it outside. Copenhagen was the first place that interested me.”

Finnish Farang opened its doors in Sweden in 2013 and the response to has been phenomenal. (Photo: BW Restaurants)
 Finnish Farang opened its doors in Sweden in 2013 and the response to has been phenomenal. (Photo: BW Restaurants)

Opening in March, Fafa’s Copenhagen employs exactly the same concept: fresh ingredients served in pleasant surrounds in a manner far removed from pretentiousness. Mirroring Fafa’s Helsinki success is just the beginning – Karavani is aiming for up to 10 establishments in the Danish capital. Unsurprisingly, given his restless ambition, this is merely the tip of the culinary iceberg.

“London would be a challenge,” he states. “I want to build a business that will last for years.”

Text: James O’Sullivan

farang.se
www.fafas.eu
Good News from Finland

Estratégias de Internacionalização da Economia Portuguesa – O que podemos esperar do Tratado Transatlântico (TTIP)

Inscreva-se já!
Categoria
Seminário
Data
20 05 2015 08:30 – 11:30

O Forum para a Competitividade e a Câmara de Comércio e Indústria Portuguesa realizam o seminário “Estratégias de Internacionalização da Economia Portuguesa – O que podemos esperar do Tratado Transatlântico (TTIP)”, no dia 20 de Maio.

 PROGRAMA

08h30 Recepção dos participantes e welcome coffee

09h00 Abertura
Bruno Bobone (Presidente da Câmara de Comércio)

09h10 Apresentação de estudo sobre o TTIP – custos e benefícios para Portugal a nível global e sectorial
Bruno Maçães (Secretário de Estado dos Assuntos Europeus)

09h50 O TTIP visto dos EUA
Robert A. Sherman (Embaixador dos EUA em Portugal)

10h10 O TTIP visto da Europa
Vital Moreira (Constitucionalista; ex. Eurodeputado)

10h30 Mesa Redonda
TTIP – avaliação de custos e benefícios para as empresas portuguesas

João Vieira Pereira – Moderador (Director Adjunto do Expresso)
Fortunato Frederico (Presidente da Kyaia)
Jorge Mattamouros (Advogado, King & Spalding)
José António Barros (Vice Presidente da CIP)
José Félix Ribeiro (Investigador)
Pedro Pessoa e Costa (Administrador Executivo da AICEP)

11h30 Debate e Encerramento
Pedro Ferraz da Costa (Presidente do Forum para a Competitividade)

 LOCAL E HORÁRIO

Esta sessão realiza-se na sede da Câmara de Comércio, no dia 20 de Maio, das 08h30 às 11h30.

 INSCRIÇÕES

A participação nesta acção é gratuita mediante inscrição prévia. Para tal, basta clicar, em cima, em ‘Inscreva-se Já’, preencher e submeter o formulário. Posteriormente será enviado um e-mail com a confirmação do registo.

Para mais informações contacte internacional@ccip.pt.

 

BARRA BRANCA PATROCINADORES

Contratos de Trabalho

CCIP LogoNo momento de admitir um trabalhador é essencial escolher bem o tipo de contrato de trabalho e as cláusulas a incluir no tipo escolhido.

Conhecer as situações em que a lei permite a contratação a termo revela-se essencial para evitar consequências não esperadas pela empresa.

No dia 5 de Maio, venha aprofundar a temática dos Contratos de Trabalho na Câmara de Comércio e Indústria Portuguesa:

1) Conhecer os tipos de contrato previstos no Código de Trabalho
2) Compreender que cláusulas incluir no tipo de contrato escolhido
3) Conhecer as situações em que a lei permite a contratação a termo

Consultar programa e reservar lugar!

Se tem interesse neste tema veja também Contrato de Trabalho vs Contrato de Prestação de Serviços.

A pensar em todos aqueles que precisam de adquirir conhecimentos em legislação laboral de uma forma prática e que pretendem compreender melhor quais as alterações das obrigações legais nos Recursos Humanos, a Câmara de Comércio desenhou um pack de 8 workshops, de forma a que as empresas possam cumprir a obrigação legal das 35 horas de formação anuais.

Saber mais!

 

Forget fitness apps, new Finnish virtual coach improves life skills

Newolo’s virtual coaching service offers a unique combination of mental fitness and soft skills training. Pictured Newolo’s co-founders Juho Juutilainen (left) and Philippe Santraine.

Newolo’s virtual coaching service offers a unique combination of mental fitness and soft skills training. Pictured Newolo’s co-founders Juho Juutilainen (left) and Philippe Santraine.

No fitness tracking or instant results here, Helsinki-based Newolo has taken a different approach to wellbeing. Its virtual coaching service improves mental fitness through cognitive behavioural methods.

The 750 km Camino de Santiago pilgrimage in Spain is, for many, a journey for personal growth. For Finn Juho Juutilainen it was also a start of a new career.

“I was alone, surrounded by nature and thinking about my past, where I was headed and what I wanted from life,” Juutilainen describes. “It was like a life inventory and so fruitful that I started to think how a similar experience could be achieved virtually. That’s how the idea for Newolo was born.”

The company was officially established in 2011 after Juutilainen met his similarly minded co-founders Philippe Santraine and Esa Vesmanen. In partnership with the Technical Research Centre of Finland VTT they started to build an online coaching service for self-improvement based on the methods of Cognitive Behavioural Therapy (CBT).

The ‘Newolo VirtualCoach’ was first launched in Finland in late 2012 and is now available in four languages across Western Europe.

Newolo doesn’t provide instant fixes. The aim is to improve mental fitness and help with adoption of new life skills, especially in a work life context.The virtual coaching program, tailored to match a user’s personality, takes 10 weeks to complete and requires in average 45 minutes of weekly training, including written exercises and video lessons.

“The challenge is that people want instant solutions. But according to studies 66 days or 10 weeks is the average time it takes for a person to adopt a new habit,” explains Juutilainen. “By nature people are other-directed, but we want to help them to become inner-directed. It means you’re directed by your own values instead of your environment.”

While the required level of commitment is high, so are the claimed benefits. These vary from better self-awareness and stress management to improved decision making and handling of challenging situations.

Mental fitness and soft skills

The Virtual Coach is mainly targeted at consumers and companies who want to invest in the long term wellbeing of their employees, as most of the exercises are designed to reflect real work life situations. Although the program is completely automated it can also be done with support from a real life coach.

Newolo’s VirtualCoach is based on the ideas of cognitive behavioural therapy CBT. (Photo: Newolo) Newolo’s VirtualCoach is based on the ideas of cognitive behavioural therapy CBT. (Photo: Newolo)

Professional coaches are provided with an online toolkit to monitor users’ progress and give feedback. Coaching and wellness services providers can also resell the virtual coaching program as part of their own service offering.

“Currently the market is focused on measuring the body and there aren’t many services that are aimed to developing emotional life and cognitive skills. We offer a unique combination of mental fitness and soft skills training,” says Juutilainen.

“There are similar services that offer reactive treatments [when problems have already appeared] but there isn’t anyone else on the preventive side.”

In early April Newolo took on a new market and opened up the service for individual users. Anyone can sign-up and use the service for a fee.

Go West

The company feels the market is only in its infancy as the importance of emotional skills in work life are becoming better known. One sign of this is the German ZPP certificate Newolo received in July. It means the company’s services are recognised by the German health insurance system and Newolo has become the first Finnish company to attain it.

The next step for Newolo is strengthening its partner network across Europe. The company has resellers in Austria and Germany and is discussing with potential partners in the UK.

“Western countries are our primary target market at the moment as it takes a lot more cultural localisation to go to Asia,” Juutilainen concludes. “But as a startup we have learnt to go where the markets are. There is no point setting our plans in stone.”

“According to studies 85 to 95 per cent of illnesses originate mentally. We operate in the origin of wellbeing, the mental side. It has been scientifically proved that how we think has strong ties to our physical health,” says Newolo's creative Director Juho Juutilainen. (Photo: iStock.com/Poike) “According to studies 85 to 95 per cent of illnesses originate mentally. We operate in the origin of wellbeing, the mental side. It has been scientifically proved that how we think has strong ties to our physical health,” says Newolo’s creative Director Juho Juutilainen. (Photo: iStock.com/Poike)

 

 

 

 

Text: Eeva Haaramo
www.newolo.com
News from Finland

Papu weaves stories into its eco-friendly children’s clothes

Papu 1Mikko Ovaska Anna Kurkela, the founder of Papu, thinks that having a story behind each collection can increase the clothes’ emotional valuein the eyes of their users.

Children’s clothing brand Papu wants to produce clothes good enough to make them collectables. Eco-friendliness and responsibility are the guidelines for not only Papu’s products, but also their production: their European collaborators have been checked out in person.

Papu’s clothes are born from adventures. The whole collection is presented not only in catalogues, but also in stories, poems, and activity books.

Anna Kurkela, the founder of Papu, thinks that having a story behind each collection can increase the clothes’ emotional value in the eyes of their users.

”Appreciating a product might sound superficial, but it makes it last longer and hence more ecological,” she points out.

Kurkela describes stories as an endless fountain of ideas. This year the collection is based on poetry; the summer collection goes camping with a turnip and a sweet potato, and come autumn, the collection walks down a path coloured by different shades of nature.

The story of the clothes isn’t only known at the level of fairytales. The people at Papu know exactly what the history of a piece of clothing is like.

”We know where our products are made, and we trust our collaborators a hundred per cent. Our customers can get very specific information about our production if they so wish,” says communications officer Marja Kurkela.

Sustainability dictates practices

Papu’s clothes are designed by Anna Kurkela, and the books and clothing prints are illustrated by Hanna-Riikka Heikkilä. The production takes place in Portugal and the majority of GOTS certified cotton comes from Turkey.

Papu 2Papu’s clothes are born from adventures. The whole collection is presented not only in catalogues, but also in stories, poems, and activity books. (Photo: Jonna Hietala/Papu Stories)

Globally the clothing industry has a terrible reputation due to, for example, the exploitation of workforce and the usage of poisonous chemicals. The folks at Papu have personally travelled to check out how their collaborators work. The policy is to keep the production in Europe.

”In Portugal Papu products are made by professional adults. Small amounts of products have been ordered from seamstresses in Finland,” tells Marja Kurkela.

Responsibility doesn’t end there. Papu wants to sell clothes that not only last from one child to another, but also grow together with the child. Combination sizes can be enlarged or decreased with turnover ribbings and double buttons.

In design the aim is to be timeless. The models don’t focus on trends.

”When a new catalogue comes out, the products from the previous seasons still don’t get old. Hopefully the opposite will happen: sold-out clothes become sought-after rarities,” Anna Kurkela says.

By accident Papu has ended up making clothes for adults too. Initially the idea was to get everyone in the office a pair of leggings with a Papu print, but due to a surprising demand they stayed in the selection.

Going and growing internationally

The first steps of Papu were taken when the founder Anna Kurkela was studying fashion design. At the time she was interested in producing clothes as ecologically as possible. After her first child was born, she started to gain interest in children’s clothes. Things got serious in 2012.

Up until 2014 she alone was responsible for the company. She designed the collections together with Heikkilä, but everything else from marketing to delivering the orders she did mostly on her own.

”It became clear pretty soon that Anna’s resources wouldn’t suffice – and neither would the space in our living room,” says the CEO and Anna Kurkela’s husband Jussi Kurkela.

In total Papu employs seven people, two of whom work part-time.

Last year Papu became a limited company. Its turnover more than doubled from the previous year, and it had resellers in Finland, Australia, the United Kingdom, Belgium, and Italy.

This year’s collection will also travel to China, Austria, Czech Republic, the Netherlands, Germany, and Portugal.

According to Marja Kurkela, the percentage of international sales is growing fast. Papu plans on looking for an international sales expert to strengthen the team.

“Our goal is that the majority of our turnover in 2016 comes from abroad,” Jussi Kurkela says.

Going international isn’t cheap. This spring Papu is going to carry out a crowdfunding campaign, in which it sells shares of the company.

Papu 3“The aim of the campaign is to ensure our cash flow during the phase of fast growth and hence be able to employ new people,” Jussi Kurkela explains.

Papu Stories turned into a family business when the founder Anna Kurkela’s (right) husband Jussi Kurkela (left) started as the company CEO. (Photo: Mikko Ovaska)

 

Text: Anne Salomäki
papustories.com
Good News from Finland

Ōuraring squeezed a wellness device into a design jewel

Oura_Ring_main_photoŌuraring Ōuraring created a mini-computer inside a ring, which collects raw data about heart rate, measures the amount and intensity of physical activity, and analyses the quality of sleep.

How to obtain a constant flow of information from the body without having to bind the person into sensors? CEO Petteri Lahtela and CTO and Head of Design Kari Kivelä from Ōuraring decided to combine style and wellbeing intelligence into a product many of us already wear: a ring.

”Fitting technology into such a small piece was a huge challenge. We got started deeming it possible,” says Lahtela.

The idea of a new type of a wearable technology product stemmed from the entrepreneurs’ personal experiences. Having had hectic careers in the technology industry, they wanted to create something that would help people listen to their own body and maintain its balance.

The group started researching what was available in the market. Heart rate monitors and different types of sensors tended to have two similar issues: they are often impractical to use and not very stylish to wear. Lahtela points out that it’s impossible to wear a heart rate band all the time.

”From the very beginning we’ve wanted to create a product that is as convenient as possible to as many people as possible,” adds Kivelä.

Ōuraring collects raw data about heart rate and its changes, measures the amount and intensity of physical activity, and analyses the quality of sleep and its different stages. Using algorithms the mini-computer interprets the body’s reactions and their changes, and sends the information to the mobile app. From the app users find information about their readiness level and get advice as to how to improve it.

”The ring listens to the body, and the app then gives guidance in words and visual cues,” Lahtela explains.

The intelligence hides under a beautiful cover

CTO and Head of Design Kivelä is not only an engineer, but also a jewellery designer. The ring is designed by him and renowned Finnish industrial designer Harri Koskinen.

”The timing has been perfect for us, as for example components have become available just at the right time. In comparison to the first sketches the ring is now more compact and stylish,” he says.

”The market for wearables is growing at a fast pace. Health care systems will change so that individuals will begin to take more and more responsibility over their personal wellbeing,” CEO Petteri Lahtela predicts. (Photo: Ōuraring)

OURA_CEO_Petteri_LahtelaIn the beginning the most crucial feature was the measuring of heart rate and related parametres. Other sensors joined in later, and now the main aim of the ring is to help improve recovery. As the ring is waterproof and its battery lasts for days, it can be worn all day long. Hence it learns to give personalised advice for each individual.

Many dimensions of human life starting from social interaction have already gone online. Lahtela and Kivelä don’t think the ring is now technologising wellbeing, too.

“Quite the contrary; the ring helps its user understand his or her body even better. With the information we can pay attention to our mental and physical readiness, and try and maintain them at the highest possible level,” says Lahtela.

The ring doesn’t claim to know its user’s emotions better than the person.

”The app occasionally asks different types of questions about how the user is actually feeling. Then it combines these feelings with physiology and behaviour,” tells Kivelä.

On the way across the ocean

The ring was launched at a startup fair in San Francisco in early March. For consumers the product will be available in September.

The ring partners with a mobile app which gives users information about their readiness level and advice as to how to improve it. (Photo: Ōuraring)

OURA_ring_appŌuraring is headed to the United States, where wearable technology is of particular interest.

”The market for wearables is growing at a fast pace. Health care systems will change so that individuals will begin to take more and more responsibility over their personal wellbeing,” Lahtela predicts.

In Finland the company is registered under the name Jouzen, but in international marketing only the Ōura brand and the name Ōuraring will be visible. In addition to the headquarters in Oulu, the company has one person working in Helsinki, one in Japan and one in San Francisco. The now 11-employee team is growing continuously.

The product development takes place in Oulu, and the production itself happens in Haukipudas, 20 kilometres away from the headquarters. The covers and circuit boards are produced in South Korea.

”The ring is a premium product, and for us it’s crucial to be able to guarantee top-notch quality on every level. We don’t cut corners at any stage,” says Lahtela.

Text: Anne Salomäki
http://ouraring.com/
Good News from Finland 

Finnish innovation protects from water damage

Watector_CEO_jani_alatainio 1Watector Jani Alatainio got the idea for a new kind of water leakage sensor when working in the construction and real estate industry and seeing what kind of havoc water damage can cause.

Leaking taps, flooding dishwashers, broken pipes… Water damages are a not only a common and costly problem, but cause a potential health risk. Finnish innovation aims to put them into history.

Jani Alatainio is a happy man. After three years of development, his patented water leakage detector has finally gone on sale and it’s flying off virtual shelves.

“My background is in real estate and construction and over the years I have seen water damage of all shapes and sizes,” says Alatainio, CEO of NWD Technologies, the company he founded in 2012 to develop the product. “I have seen how common they are and statistics show they are only getting more frequent. This is how I got the idea for a new kind of alarm system that can be fit to any space.”

Watector is a water leakage indicator which consists of two parts: a sensor mat created with printable electronics and an alarm unit. The sensor mat comes in a 50×50 centimetre square, but is deceptively versatile. It can be cut to almost any shape and placed wherever there is a risk of leakage, such as under a washing machine or in a kitchen sink cupboard.

If any of the sensors detect water or dampness on the mat, the attached alarm unit is alerted and sounds in a manner similar to a smoke detector.

“The benefit of our alarm is that especially difficult and concealed leakage can be discovered before it causes wide damage,” Alatainio explains. “It has been received very positively.”

Finnish flare

In isolation dampness and/or water leakage detectors aren’t a completely new innovation, but until now they have had one significant handicap: size.

The Watector water leakage sensor consists of a sensor mat and an alarm unit. The mat can be cut to any shape and size with normal scissors and it detects if there is any dampness or water on its surface. (Photo: Watector)

Watector_product_small 2“Typically water alarms only measure a very limited area, about the size of a thumb. Our mat can cover a much larger area which is a clear benefit,” says Alatainio.  “According to the novelty examinations we have conducted there is nothing like our product, even internationally.”

Another benefit is that Watector is easy to install and it doesn’t require any special expertise or tools. The sensor mat can be cut to the desired shaped with scissors and after the alarm unit is attached to it, the product is ready to go. As an added perk, the mat is completely recyclable.

The product has been patented in Finland and protected with an EU-wide trademark, while the international patent process is underway.

Global problem

Of course water damage isn’t only a problem in Finland and since its launch in Mid-February, Watector has sparked enquiries from many countries, including the US.

“We did market studies early on and there is clear international demand for this product,” Alatainio says. “Our first step is to go the other Nordic countries and then expand to further parts of Europe and the US.”

While the company’s current focus is on market expansion, the roadmap also includes further development of the product to meet the needs of the retail and construction industry. Alatainio gives the example of Watector eventually being integrated directly into kitchen furniture.

Plans of this scale mean growing what is currently a one-man company. Alatainio has come far by the means of cooperation and outsourcing (even the product name and prototype packaging were finalised using a student project), but this is not enough for a company aiming to take over international markets.

“I’ll definitely start to hire more people, there is no way I can keep doing this alone,” Alatainio says with a laugh.

Waterctor 3jpgIt could be a watershed moment for NWD Technologies.

Water damage isn’t only a problem in Finland and since Watector’s launch in Mid-February, it has sparked enquiries from many countries, including the US. (Photo: iStock/Ekspansio)

 
 
 
 
 
Text: Eeva Haaramo
www.waterctor.com
Good News from Finland

Competitividade e Internacionalização Portugal2020

Dsolutions

A empresa Dsolutions disponibiliza o Regulamento Específico do Domínio da Competitividade e Internacionalização do Portugal 2020 e colabora com as empresas interessadas na preparação de candidaturas para projetos de internacionalização com particular ênfase para o mercado finlandês.

Contatos
dulce.forte@dsolutions.pt
T -+351 96 506 22 76
Skype: dulce.forte1
Website – www.dsolutions.pt

Nordic Season – Finland in Lisbon Contemporary Art Exhibition

Nordic Season
Exposição em Lisboa, Portugal
meetiNG art gallery – Chiado
Espaço Chiado, Rua Nova da Trindade, 5C
Lisboa, Portugal

 07 mar 2015
21 mar 2015

Comisariada por:
Gonçalo Madeira
Natália Gromicho

 

Acerca da Nordic Season – Finland in Lisbon

Artistas: Helinä Hukkataival, Tero Annanolli, Ulla Remes, Elina Ruohonen, Inkeri Makkonen, Terhi Asumaniemi, Samuli Alonen, Maisa Heiskanen, Kalevi Liski y Panu Ruotsalo.

“Estamos muito contentes por ver uma exposição constituída por 10 excelentes artistas
finlandeses em Lisboa. A exposição, “Nordic Season”, comprova que a arte contemporânea está
a sair-se bem na Finlândia.
“Nordic Season” é, neste momento, um dos maiores eventos a trazer arte contemporânea a
Portugal. A anterior exposição de maior escala foi a “On the Road”, da União dos Pintores da
Finlândia (Finnish Painters’ Union), em 2004. Claro que o papel da Finlândia como país
convidado do ARCOmadrid em Fevereiro de 2014, foi útil para promover o conhecimento da arte
finlandesa na Península Ibérica.
Os artistas da “Nordic Season” são oriundos de diversas regiões da Finlândia e as suas obras
apresentam um bom resumo global da arte contemporânea finlandesa. Enquanto desejamos
muito sucesso à exposição, esperamos que também possa contribuir para o aumento do
interesse em Portugal, pela arte finlandesa, pelos artistas finlandeses e pela cultura finlandesa em
geral e fornecer uma inspiração para futuros contactos entre Portugal e a Finlândia”
Palavras de Outi Holopainen, Embaixadora da Finlândia em Lisboa

Jazz im Goethe-Garten 2015 / Finlândia “MOPO”- Pedido de Patrocinio

Mopo BandO Goethe Institut em Lisboa, encontra-se neste momento a procura de parceiros, que viabilizem a vinda da banda finlandesa de jazz “Mopo” para a edição deste ano do festival em Julho . O evento Jazz im Goethe Garten é um dos principais eventos todos os verões para os aficionados do jazz e trazem anualmente artistas de vários países europeus. No entanto seleccionam apenas entre 6 à 8 grupos (Alemanha e Portugal participantes permanentes) para a edição de cada ano, e por isso é uma honra à Finlândia terem seleccionado um grupo pelo segundo ano consecutivo. Ano passado a actuação finlandesa ficou a cargo de Mikko Innanen & Inkkvisitio.

A banda finlandesa Mopo é composto por: Linda Fredriksson (saxofone barítono, voz) – Eero Tikkanen (contrabaixo, percussões, voz) – Eeti Nieminen (bateria, percussões, voz). Mopo foi também galardoado na edição deste ano dos principais prémios da música na Finlândia, os prémios Emma, na categoria do jazz. O concerto no Goethe está planeada para o próximo dia 15 de Julho 2015. Para além do evento no Goethe a banda actua também no Hot Club de Lisboa e no Salão Brazil em Coimbra. As páginas da banda: www.mopomopo.com

O Goethe Institut solicita o patrocínio para:
– Honorários da banda 1200€
– Estadia no Hotel Lisboa Plaza à 63€ por 3 noites para 3 pessoas num total de 567€
– Deslocação de Lisboa à Coimbra, ida e volta de comboio x 3 = 120 €
– Aluguer e seguro de equipamento em Coimbra com custo estimado de 500€
Como contrapartida o patrocinador/patrocinadores terão o seu logotípo em todo o material impresso (Mupis, brochura, postais, cartazes, bilhetes de entrada, eventos na homepage do JiGG, também no programa geral do Goethe que inclui todos os eventos Abril-Julho) que será divulgado em Lisboa, Coimbra e Porto. O patrocinador também pode colocar um banner de material de publicidade no jardim. Em Abril vão levar postais do JiGG a jazzahead! em Bremen na Alemanha, que é a única feira internacional de música jazz na Europa e um dos mais importantes festivais de showcase. Vão divulgar o evento e os patrocinadores confirmados até ai no material.
O Goethe Institut está aberta a sugestões por parte dos eventuais patrocinadores para outras contrapartidas para além dos acima mencionados.
O festival costuma receber atenção da comunicação social e ano passado o Mikko Innanen & Inkkvisitio apareceram na reportagem da SIC feita sobre o festival.
JAZZ IM GOETHE-GARTEN 2015
Descrição do projecto
(1) Formato
“Jazz im Goethe-Garten” (JiGG) é um Encontro Europeu de Jazz anualmente organizado pelo Goethe-Institut Portugal no seu belo jardim, um espaço privilegiado para acontecimentos no ar livre. O objectivo desta iniciativa é a promoção do intercâmbio cultural na Europa e a apresentação do jazz europeu através de grandes talentos que se destacam pelo seu estilo musical inovador e de elevada qualidade. Desde a sua estreia em 2005, o JiGG tem se tornado num evento cada vez mais procurado e bem conhecido, com uma excelente repercussão na imprensa e junto ao público.
Onde: No jardim do Goethe-Institut em Lisboa. No caso de chover, os concertos realizam-se no auditório do Goethe-Institut.
Quem: Entre seis e oito grupos de música oriundos de países europeus, sendo a Alemanha e Portugal participantes permanentes.
Quando: Sempre no mês de Julho, ao todo seis concertos, às terças, quartas e quintas às 19 horas (duração ca. de 75 minutos).
Quanto: Os bilhetes de entrada custam 5,00 €. O preço com desconto é 3,00 €. Lotação máxima: 220 lugares.
(2) Parceiros
Cada parceiro do festival (institutos culturais e embaixadas) tem a possibilidade de convidar as suas comunidades locais, parceiros institucionais, VIPs, etc., para assistirem ao concerto que representa o seu país. As entidades participantes podem organizar no local um beberete para os seus convidados. Sendo os países participantes do JiGG na sua maioria membros da iniciativa EUNIC, é desejável tornar este festival continuadamente um “projecto EUNIC” (sem excluir outros países).
(3) Curador
O director artístico do festival JiGG é Rui Neves, grande conhecedor do mundo Jazz, fundador e actual responsável artístico do festival “Jazz em Agosto” da Fundação Calouste Gulbenkian. O curador
– sugere os grupos de jazz aos possíveis países participantes,
– é responsável pela selecção final dos grupos que constituem o programa, e
– coordena os grupos participantes e toda a comunicação com eles.
(4) Contribuições e financiamento
O Goethe-Institut Portugal assume a responsabilidade para a coordenação geral do festival e reúne as informações sobre os grupos participantes, e assegura o pagamento para:
– apresentação na comunicação social (concepção gráfica e impressão de cartazes/desdobráveis, – – – –  – – contactos com os media, publicidade na rádio),
– backstage, backline, palco,
– técnica de som e técnicos,
– atendimento ao público (através dos seus funcionários) e limpeza,
– honorários, viagem e dormidas para os grupos da Alemanha e de Portugal,
– honorário para o director artístico.
O Goethe-Institut encarrega-se da aquisição de patrocinadores e da administração das receitas provenientes da venda de bilhetes. Estas destinam-se a cobrir as despesas gerais administrativas.
Os parceiros:
– disponibilizam ao Goethe-Institut informações e amostras musicais do seu agrupamento esclarecendo ainda a sua utilização legal para reprodução na internet,
– caso necessário, recorrem a um patrocínio para co-financiar as despesas que advêm da vinda dos seus músicos
– responsabilizam-se pelos custos da viagem, dormidas e honorários dos seus músicos,
– financiam o aluguer e o seguro de instrumentos musicais adicionais que eventualmente serão necessários (p. ex. vibrafone) para a realização do concerto.
5) Contacto e mais informações
Goethe-Institut Portugal
Julia Klein
E-mail: klein@lissabon.goethe.org
Tel. 218 824 534
Homepage do projecto Jazz im Goethe-Garten: www.goethe.de/jigg
[Para navegar na programação dos anos anteriores, clique em “arquivo”]