The Finnish company Luxury Action provides bespoke adventures for travellers to the Nordic region – and even makes movies out of the experience.
There is an old saying in motorsports that if you want to win, you should hire a Finn. Janne Honkanen of Luxury Action decided to take that maxim from his racing days and applied it to luxury travel.
— I used to be a professional snowmobile and jet ski racer in Europe and America. I had an injury in Minneapolis in 1999, where I broke my heel, my hip and my back. As soon as I got back to Finland and healed I got an idea for a snowmobile school for children, Honkanen says.
He set up his business at Santa Claus Village in Rovaniemi, Finnish Lapland. Over time wealthy families returned to Finland time and again, and they turned to Honkanen because he was so good with their kids and families.
— Returning clients requested me to plan their entire holidays and customise all services, so I kind of accidently ended up arranging high-end holiday packages and later Luxury Action was born. Currently we operate in Finland and all Nordic countries, says Honkanen.
Luxury Action is not a typical tour operator. They offer custom experiences in travel, and as their name implies, adventure is one of their specialities. Luxury Action has offered snowmobile safaris, kayaking, dog sledding, cruises on ice breakers and a trip to the North Pole.
But even the most hardened adrenalin junkie needs to relax, so the company has provided private meetings with Santa Claus, Nordic cuisine from renowned chefs and accommodation in ice igloos. If sleeping under a dome of ice is not your style, Luxury Action has other options.
— We manage exclusively a number of properties as the most exclusive private ranch in the Nordic countries, Honkanen says.
Hollywood in Finland
Luxury travel is a well-established industry, but Honkanen offers an unusual service which he calls the Hollywood Experience. The client comes up with a story idea which Luxury Action creates as a movie.
Some examples they give as inspiration are action adventures, car chases, fantasy movies or even reality shows like Deadliest Catch. Such a movie doesn’t come cheap: the cost is 10,000 – 20,000 euros per week with a one week minimum.
— The Hollywood Experience is a good, new and unique travel experience for wealthy families who want to offer an experience for their kids and grandchildren. The narrative can include the latest movie fairy tale or characters. You can live your dream, Honkanen explains.
For those with a dream of motorsports glory, it might pay to remember that adage of hiring a Finn to win.
— If a client wants to experience ultimate driving: back in August we had two-time F1 World Champion Mika Häkkinen and a very rare Mercedes-Benz rally car on a Finnish rally road, Honkanen points out.
Luxury travel offers an unusual service which they call the Hollywood Experience: the client comes up with a story idea which Luxury Action creates as a movie.
www.luxuryaction.com Good News from Finland